Justin P. Goodrich came to UFV in 2008, and has never left. While attending UFV he earned both an Associate of Arts Degree in Media & Communications Studies (2011), followed by a Bachelor of Arts Degree in Political Science (2012). In his final year, he also served as an elected-member of the UFV Board of Governors.
“The transition was almost seamless; I graduated in June, completed my term of service with the UFV Board of Governors in July, had August off, and was then appointed to the UFV Alumni Association Board of Directors in September. In fact, I often tell people I’ve only really had one weekend off, because my term of office with the UFV Board of Governors ended on a Friday, and my preliminary interview with the UFV Alumni Association was the following Monday” notes Justin with a chuckle.
During his time with the UFV Alumni Association, Justin has served in almost every capacity available: Director, Committee Chair, Secretary and Vice-Chairman. “The only office I didn’t hold was Treasurer, and that’s for the best! A good leader knows their limitations, and math is certainly one of mine!”
A communications consultant and political strategist by profession, Justin is a Senior Partner with Giesbrecht, Goodrich & Co.; an Abbotsford based advocacy, communications and public (& government) relations firm. Additional experiences also include: television host, radio host, newspaper columnist and speaker.
“My entire career – inclusive of my work in community based media – has always been focused in-and-around politics and public affairs. What has been most valuable about my education from UFV is that both of my undergraduate credentials compliment my real-life experiences, and therefore help me provide even better value to my clients.”
With respect to his vision for the future of the UFV Alumni Association, Justin is highly optimistic about what it will hold. “A large portion of 2013 was spent reorganizing and repurposing the association. In early 2014 the membership ratified the changes we proposed, and we now have a new governance model, a larger board, and a renewed vision that we believe will see the association expand exponentially.”
When asked what the end result of that expansion would look like, Justin states that “if we can create opportunities to engage every alum – past and future – in meaningful ways, we will have succeeded. We are a community, and whether you were here for a certificate, a diploma or a degree, you will always be a part of this community and we will always do whatever we can to provide value, build relationships, and ultimately ensure you know that you are always welcome at UFV.”